Fail to maintain your mailing list, and your business might fail as well.

on Feb. 27 2017    

In 1998, a year into publishing a monthly neighborhood magazine, Smiley Pete Publishing decided it n [...]

on Sep. 12 2016    

There are times when businesses are tempted to use direct mail to expose the weaknesses of their com [...]

on Aug. 8 2016    

Capitalize on our love of surprises—send someone a box.

on Sep. 28 2015    

It’s late summer and time for the big sale at your garden shop.

on Jul. 20 2015    

When you shop for a new house, you can take a couple of approaches.

on Apr. 6 2015    

It happens time and time again. You send a beautifully designed direct mail piece to your audience, [...]

on Nov. 27 2014    

Geo-targeting allows you to send direct mail to a specific geographical area.

on Nov. 17 2014    

As much as we hate to admit it, the holidays are right around the corner.

on Oct. 9 2014    

You want your direct mail piece opened? Then why not choose a medium that has a 100 percent open rat [...]

on Sep. 11 2014    

What do you think of when someone mentions direct mail?

on Aug. 21 2014    

Are you about to join the 80 percent of marketers who plan to spend money on direct mail this year? [...]

on Aug. 4 2014