Early 2019 is a good time to pull out the calendar and make note of the U.S. Postal Service’s 10 holidays for the year. Depending on when and what you are mailing, that one day without mail delivery could make a difference.
We all remember that there’s no mail delivery on the big holidays–New Year’s, Memorial Day, July 4, Labor Day, Thanksgiving and Christmas–but it’s holidays like Martin Luther King Day, Washington’s Birthday, Columbus Day and Veteran’s Day that sometimes catch us off guard, especially when they fall on a weekend and get moved to a Friday or a Monday.
The clump of postal holidays at the beginning and end of the year can also compound the delay in mail delivery. For example, churches start promoting their Easter services in early 2019 or accounting firms that want to promote their tax preparation services have to consider the effects of Martin Luther King Day and Presidents Day. Late in the year, nonprofits have to factor in Veterans Day and Thanksgiving as they plan their end-of-year fund-raising letters.
There’s another good reason for marking those holidays on the calendar. Depending on your business, some of your direct mail could be tied to those dates. A clothing store might send a post card announcing a Labor Day sale to clear out its summer fashions. A restaurant might send a special invitation for a discounted or free meal to retired and active military personnel on Veterans or Memorial days. There are many ways to use major holidays to promote business and build sales.
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