Most companies have a website that works well for desktop computers, but not all have developed a site that works well on smaller, mobile technology. Here are 5 things you might need to rethink when it comes to your mobile site.
For the most part, fingers, not a mouse, drive navigation while using the mobile version of a website. Make the most of how people interact with touchscreens by using buttons they can touch and photos and screens they can swipe or pinch.
Large, beautiful photos and lots of videos have become the fashion for websites, but sometimes they slow down loading a mobile site. If you do use big pictures and video, compress them to decrease their file size. Be wary of gradients, shadows and other special effects used in graphic design because they result in enormous files. Often, to improve the speed of a your site on mobile devices, companies cut down on photos and videos or do away with them completely.
A text-heavy site is not appealing to most mobile users. They don’t want to spend time shrinking and enlarging text so they can read it. But rewriting copy and headlines might not be the best solution either; sometimes the easiest way to lighten the text load is to edit what you already have.
There’s an icon for almost everything–I ran across a website that offered 40,000 icons. Use these easily understood symbols to slim down your mobile site and make navigation easier. Stick a “?” icon on a button for mobile users who have questions; a phone icon can connect customers to your CSRs with a quick click. There are many ways to employ these simple symbols.
Remember that mobile devices can do more than a desktop with features like built-in GPS and the ability to make phone calls. Make the best use of these features. Use “Click to Call,” so users can call you with one click of their smartphone. A smartphone’s GPS function can come in handy for directing mobile users to your door or to the nearest location of a business.
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