There is a science to how state Board of Election voter data is compiled. Working with a team that is familiar with this type of data is essential for providing candidates pertinent voter information.
Data can be segmented by:
Voter mailing lists can also be “householded” to reduce printing and postage costs. This is done by combining different voters at the same mailing address. If one household contains registered voter John Doe and registered voter Jane Doe, the output address would be John and Jane Doe. If there are 3 or more registered voters at the same mailing address, the output would be The Doe Family.
A face to face chat with your constituents is invaluable. Having a Walk List of your district with household voting history information can really help you make an in-person connection. It’s a very effective one-two punch; a mail piece that they notice and remember and a visit from you where you are prepared with information.
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