Bills Can Pull Double Duty

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Which pieces of mail do people pay most attention to? Bills, of course.

Bills from a utility, a doctor’s office or the plumber rarely go unopened and unscrutinized. About 97 percent of transactional mail is opened.

Use them to send messages to customers

Because bills grab attention, they are the great vehicles for relaying messages to our customers. Adding a message to your bill costs nothing and can reap great rewards. Consider it a free advertisement or billboard.

Here are inventive ways to make the white space on the bills you send work for you and your company.

Market new products and services

Have a new product or service that your customers need to know about? Include a teaser on the bill, directing customers to visit your website or call for more information.

Add a friendly reminder

It never hurts to give customers a nudge. A doctor might want to remind of the importance of annual check ups or, in advance of flu season, talk about the importance of flu shots. A water utility might want to share water conservation tips in advance of long, dry summers or, in the winter, provide information about what to do if water pipes freeze.

Promote paperless billing

As the public becomes more inclined to use smartphones and tablets for financial transactions, a paper bill can promote the ease and advantages of paperless billing. Advantages of paperless can be promoted, from the cost savings for customers—no stamp required—to the vast amount of information available online – for example, a utility company’s customers can review their energy use for the year.

For more information about transactional services, see “Seven Questions To Ask Before You Outsource Your Billing”.


John Young

Director of Business Development

September 1, 2014

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