Quick, what comes to mind when someone mentions Direct mail?
Catalogs? Bulletins? Sales announcements?
While these are popular uses for promotional mail, they are a mere fraction of the myriad ways Direct Mail can be used to build all types of businesses or fundraising campaigns. Direct Mail is a very visual way to present your business and causes. Direct Mail has a multiplier effect too because it’s already “open” when the person receives it in contrast to email. It’s not so easy to hit the delete button or ignore it. Plus, it’s somewhat permanent. A customer receives it, looks at it and then sets in down where family members can see it also.
A new aspect of Direct Mail is the modern technique of Variable Digital Printing which enables you to personalize each piece you send with relevant messages for each prospective customer.
Because of its visual nature and ability to speak directly to individuals, Direct mail is a natural for introducing new products, generating leads in new market areas and building up weak territories. By using Direct Mail for periodic communications with relevant messages, you, over time, create a strong branding for your product or service. Relevant messages delivered in a strong visual way drive home your brand and enhance your business.
This ongoing, consistent approach can create or increase demand for your business. Presenting features and benefits in a visually appealing manner often sparks new interest and prompts consumers to seek products by brand name. Many companies go one step further by including a sample of their product, giving the consumer a chance to try it at home.
Consider Direct Mail to create visual impact and relevant messages for your next marketing campaign. It could just be the right addition to your current marketing plans to kickstart your business.
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