Chances are you don’t think twice about it. A mailing address is a public record; anyone can get yours. But when a marketing message arrives in your email inbox from an unfamiliar company, you immediately wonder: “How did they get my email address?” “Is this spam?” “What DO they want?”
Our attitude toward our mailbox is nothing like our attitude toward our inbox. We protect our email address, sharing it only with friends, peers and businesses that we want to hear from. For that reason, we advise our clients not to buy email lists but to create their own. Your email marketing messages are better received when recipients have voluntarily provided their email address.
There are a few ways to collect email addresses:
How else do you collect email addresses?
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