Any mailing list our customers provide us, or that we provide for our customers, is ran against the National Change of Address (NCOA). This step minimizes postage costs and “address correction” mail by identifying moves before a mailing goes out. It is also very important for you to make the changes within your mailing list files for future mailings.
You might be surprised at the number of duplicate records in your mailing list. Here at Bluegrass, we can run your file through our specially designed merge/purge software to remove any duplicates, saving printing, processing and postage costs on those pieces. This process can be done with lists made up of residential addresses or business addresses.
Have lists run through programs that add ZIP+4, then have the postal barcode output with the address. Make sure all mail conforms to the postal services requirements for automated mail. This allows for you to take advantage of the cheaper automation-based postage rates.
Make sure your direct mail pieces are at or under the maximum size for letter rate, which is 6.125 inches by 11.5 inches. Also, consider the weight of papers when having pieces printed. By keeping First-Class pieces under 1 ounce, and Bulk Mail pieces under 3.3 ounces, you can minimize postage costs.
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