Businesses don’t send as much mail as in the past. This presents an opportunity. In their rush to develop online marketing many companies have focused less on the time-tested communication of Direct Mail Marketing. This is an opportunity to stand out. As the web gets more “crowded”, Direct Mail is a less crowded path to deliver your message to customers. In fact, as more people opt for electronic delivery of bills and statements, their mail volume in general is decreasing. It’s easier than ever to stand out. Be the colorful postcard sitting in their mailbox beckoning to be read. Compare that to slotting your message among the hundred emails and hundreds of online ads that flood their computer screen.
Are we saying to abandon your online marketing efforts? No. We’re saying complement your online efforts with a couple postcard marketing runs. Think about how this amplifies the effectiveness of your overall program. Potential customers see your online ad, find you in Google, maybe see an email subject line with your name in it, and then for a small incremental cost, they see a colorful postcard in their mail. They read your message on the postcard and it reinforces your other efforts. It’s surprising how cost effective it is to deliver this “coup de grace” punch to your marketing campaign.
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