Running for office? The key to political mail campaigns

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Effective execution requires experience. You don’t want to risk your campaign to a partner who is in the middle of on the job training. You need a partner you can discuss your needs with and then have them take it from there.

Running for office, any office, is a busy time with a lot to do and precious little time. It is usually the case that the candidates who focus the most on their constituents are the most successful. But, it’s also important to get your message out. Learning all the ins and outs of message delivery, postal codes, and mailing methods is not a good use of your time.

You need to “get out the vote” but you also need to “get out your message”.

So, how to manage these two major time consumers? The answer: work with a strong partner to handle your “get out the message” campaign.

A strong marketing partner should be able to handle all the details of creating materials, mailing them out and managing the cost so you get the most for your campaign dollar.  A strong partner should be experienced enough to “take the ball and run with it”.   i.e. Gather your requirements, set a strategy and then execute, execute execute.

Effective execution requires experience. You don’t want to risk your campaign to a partner who is in the middle of on the job training. You need a partner you can discuss your needs with and then have them take it from there.

Check with several prospective partners. Ask them:

  • How many campaigns have you managed?
  • How long have you been doing this?
  • What is your track record?
  • Do you have new tools and ideas to offer?
  • Can you deliver at the lowest postage rates?
  • What is your experience with voter lists and walking routes?

There are dozens of other factors. Give us a quick call if you’d like to discuss our experience and capabilities.

Managing a campaign is a multi-faceted discipline. Do what you are skilled at and leave the rest to experts. Experts that have the experience so you can trust them to deliver. On time. On Target. On Message. On Budget.

by:

Aaron Stringer

Creative Director


September 6, 2012

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