Speak To Your Customers Through Multi-Channel Marketing

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Consumers today see between 3,000 to 20,000 marketing messages a day.

Now, that last number may seem a little high, but that is including labels in grocery stores and logos on clothing. So with all that noise, how do you get your message heard? The answer is not to shout louder.

Wait, what?

When you take a multi-channel approach to your marketing, your voice gets heard in diverse ways that doesn’t overwhelm your audience. But what does this mean? Combining multiple marketing methods like direct mail, permission-based email, landing pages and social media allows you to tell your story in a way that reaches your audience where they are.

Make mine multi-channel, please

Using multiple means of communication also strengthens the relationship between you and your customer. Multi-channel marketing creates a level of personalization since you can craft a tailored combination of communication for each individual. Taking this approach makes your message convenient for your customers instead of a nuisance.

It’s all relative

As long as your messaging is consistent and relevant to your audience, then they will engage and interact with your brand in their own way, on their own time. While a direct mail piece may create awareness and grab the attention of your customer, it’s leveraging the correct combination of media that will nurture the relationship. And what’s more, targeted, personalized, multi-channel communication is expected from consumers in this fast-paced world.

Don’t think that you have to hit all of your customers with every channel all at once. It’s called multi-channel, not every-channel for a reason.


Bill Nichols

September 4, 2014

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