Stop sending Direct Mail Pieces that don’t speak directly to your customer

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Tailor your print messages and graphics to suit the recipient and get a higher response rate.

One-dimensional mailings? Dead on Arrival. Business Reply cards? Rest in Peace.

The digital age is amazing. Businesses must change fast, often and hopefully for the better. When it comes to your marketing, printing and mailing strategies, are you taking advantage of the many benefits of variable digital printing (VDP)?

Variable data printing puts data-driven communications into your marketing plan. Tailor your print messages and graphics to suit the recipient and get a higher response rate. Standard direct mail is out; targeted messages to unique individuals are in.

We take your data base (addresses, graphics, images etc.) and create a variety of sharp messages. VDP technology allows modification of information (variable data) with each piece to create targeted, relevant messages. Don’t send 2,000 pieces with a single message. Variable Digital Printing allows you to deliver 2,000 unique messages that vary slightly from piece to piece, depending on your audience or customers. Of course, we do it in beautiful full color or black – your call.

Potential customers will be impressed that you know their name and preferences. They’ll like that you already know something about them and are paying attention to their needs.

It’s great for postcards, flyers, letters or corporate communications. Data-driven communication works, no matter what your industry application. Variable data is easier to work with than you think and it gets results.

If you run a pizza pick-up and delivery business, bring us your customer data base and we’ll help prepare and mail marketing pieces that remind pizza lovers what their favorite pizzas are (based on past store sales or deliveries) and that they are on sale just for them this week.

A tire store operator can lure return customers in the door by reminding them that their four P225/60R16 Firestone tires are due for a rotation, if not replacement. Chances are you also offer brake work, oil changes and other services. Remind the customer of the last time they serviced their vehicle and give them a special offer.

Landscaping firms could appeal to new home owners. “Let us design a landscape plan that makes a statement.” They might target the elderly with offers of year-round services for one fee – plant flower beds, cut grass, rake leaves and shovel snow.

Variable Digital Printing from BlueGrass Mailing can customize mailings with information clients will notice. Isn’t that what we all want to see in an ad?


Bill Nichols

May 24, 2012

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