The Business Asset You’re Wasting Right Now

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Extra space on your bills is a valuable asset that represents a great opportunity to grow your business.

So you’re a successful business person. Bet you didn’t get that way by wasting assets, sending valuable stuff out the door for free, or failing to capitalize on every opportunity.

But I Bet you’re doing all three of those things right now.

Take a look at the invoices and statements you send out every month. Chances are there is some extra space on those bills and statements. That extra space could be used to promote your products or services.

It’s not that hard. Talk to a statement processing partner and ask about transpromo. If they respond with a blank look, talk to a different partner. Transpromo is short for transactional promotion. It’s a small promotion placed on your bills or statements down near the “total” box, right next to where your customer is looking.

You can place a promotion there, tuned to your customer’s interests by mining your customer database and tailoring an ad specifically to them.

I think you can see that the extra space on your bills is a valuable asset that represents a great opportunity to grow your business.

It would be a shame to just throw it away.

by:

John Young

Director of Business Development


July 31, 2012

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