Landing pages are those standalone web pages that look like part of a website but are separate entities. These are pages where you want your customers not only to land but to take action. Maybe we should call them action pages.
In most cases, the landing page includes a form. Visitors are asked to fill out the form, in exchange for information that is of value to them. Landing pages are an excellent way to capture information about customers.
Direct mail is one effective way to drive people to your landing page. Doing so has several advantages:
Keep in mind that to be effective, a landing page must offer information that is valuable to customers. Otherwise, they won’t share their personal information on the form you provide on the landing page.
Here are a few examples of information you can share on your landing page.
Take a look at our video that explains landing pages even further.
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