You’ve designed a direct mail piece, punched up with pictures of sunflowers, to promote the sale at your locations in Lexington, Louisville and Cincinnati. It was mailed from Lexington. But when sale day arrives, customers are sparse and sales are small at the Cincinnati shop. You feel as droopy as a plant in a dried-out flowerpot. What happened, you wonder? Is gardening passé? Are sunflowers a turnoff? Or, did your direct mail piece fail to arrive in time?
Thanks to intelligent mail barcodes (IMBs), you can find the answer to your last question. IMBs are unique barcodes printed on individual pieces of mail that act as tracking devices to allow you to follow the path of mailed pieces. Here’s how they work:
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