Variable Digital Printing (VDP) – Part 1- Why

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So, how do you move from generic and boring to personal, targeted, relevant and exciting?

Stop sending boring mail

Boring mail: Dead
Relevant mail: Effective

Let’s face it. Most mail we receive is boring. If your business sends out boring mail, it’s hard to believe customers will think of your business as exciting, or even relevant to their needs. As a business owner or organization leader, you need your mail piece to grab ‘em, speak to ‘em and convince ‘em. You can’t do that with a generic message. You need to make a high-impact, relevant connection with your customers. Exciting, personal, relevant. Not generic and, uh, BORING!  You need customized mail that targets the precise audience you want to reach, not “let’s just throw it at the wall and let’s see what sticks” . You know why? Because, in today’s over-saturated media market IT WON’T STICK!

So, how do you move from generic and boring to personal, targeted, relevant and exciting?

Three words: Variable Digital Printing (VDP)

VDP uses on-demand printing to customize each mail piece.  Each piece is customized with messages tailored to the individual customer. A computer pulls customer information from your database, and then weaves a message based on each customer’s history and future needs. That unique message includes custom words AND graphics for a very high-impact, effective  connection.

Why is it effective? Because it’s relevant. Why not generic? because it’s boring.

by:

Julie Thomas

Business Development


May 3, 2012

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