Each of your customers is unique. They have unique interests and needs.
Instead of printing 5,000 copies of a single mailer with a single message to 5,000 customers, why not print unique mailers to each of your 5000 unique customers?
Makes sense. But how? Variable Digital Printing (VDP)
Imagine the impact that will have on your customers. They receive a post card or flyer with a message and graphics that speaks directly to their interests. This is where it gets personal. And relevant. Because you are using what you know about your customers to serve them better.
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