What The New Legislative Districts Mean For Your Campaign

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With the new House and Senate districts having been signed into law in August 2013, there has been some confusion as to which legislator would represent which areas of the Commonwealth of Kentucky.

The new map for the House of Representatives districts can be found here and the new map of the Senate districts can be found here.
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So what does this mean for your campaign?

By now you know who your opponent will be come November, but there may be some things you haven’t considered.

  1. Make sure your voter data is up to date
    • Verifying that all of the addresses on your mailing lists are in your district will save you money on printing and mailing costs for your direct mail campaign. You can obtain updated lists from your mailing company in case you have any doubts.
  2. Make sure your message is relevant
    • This is a big issue we see at Bluegrass. While the majority of the constituents in any given district are usually the same, just a new number, there may be a new audience to speak to. There may have new concerns and issues they want addressed, so do your research before creating a campaign message. Your campaign team or marketing team should be able to help with this.
  3. Make sure you know how constituents want to be reached
    • While direct mail is still the most popular means for political campaigns, emails and social media campaigns are ever-growing methods. Depending on the demographic you are trying to reach, direct mail may not be the best way to communicate your platform. Again, do your research and see if the demographics of your new district have changed, and if your campaign strategy will need to change as well.

As you know by now, there’s a lot more that goes into a campaign than meets the eye. Check these items off your to-do list, and you’ll have a leg up on your competition. Hopefully you’ll be leading instead of conceding come election night.

by:

Charity Cain

Senior Project Manager


July 16, 2014

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