When building your marketing mix, it's like building a menu. You have your staples, but then you can [...]
|on Jun. 4 2018|
A new year brings new deadlines for your direct mail projects.
|on Dec. 26 2016|
In 1998, a year into publishing a monthly neighborhood magazine, Smiley Pete Publishing decided it n [...]
|on Sep. 12 2016|
There are times when businesses are tempted to use direct mail to expose the weaknesses of their com [...]
|on Aug. 8 2016|
It’s late summer and time for the big sale at your garden shop.
|on Jul. 20 2015|
It’s not the most glamorous part of business, but it’s a key part.
|on Oct. 2 2014|
Consumers today see between 3,000 to 20,000 marketing messages a day.
|on Sep. 4 2014|
Did you know that Philadelphia pharmacist Asa Candler invented the coupon in 1895 by offering free C [...]
|on Jul. 24 2014|
The first challenge with any direct mail letter is getting the envelope opened. If you can conquer t [...]
|on May. 22 2014|
It is possible that Saturday delivery of mail may be discontinued starting in August. How does this [...]
|on Feb. 15 2013|
By using postcards, direct mail, personalized webpages, your website, and search engines, you are su [...]
|on Oct. 16 2012|
How to use Direct Mail to enhance your campaign and generate awareness.
|on Sep. 21 2012|