Direct mail in a digital world means you have the unique opportunity to leverage powerful data and segmentation with effective, direct, even personalized communication.
From your basic mailer to a multi-channel approach, Bluegrass has you covered. We’ve done hundreds of campaigns in our 40 years of experience, and we know how to craft a strategy that maximizes your return.
We can set up tracking and reporting from the start to finish of our direct mail campaign. You’ll be surprised how easy and cost-effective it is. Studies show that customers respond to direct mail that is personalized to where results increase up to 15% or more.
Studies show that customers respond to direct mail that is personalized to where results increase up to 15% or more. Variable Data Printing (VDP) is custom printing at a completely new level of customization. Each flyer is different, customized and relevant. We produce full-color, high-quality hard copy with a message specific to each customer. This much customization allows for a lot of creativity.
When it’s time to mail your piece, we use modern technologies such as Xerox iGen high volume printing, programmable inkjet addressing, and camera verification to ensure you have accurate, high-quality, mail pieces presorted to give you reduced postage rates and accurate delivery.
Our in-house creative team, Intersect Creative, can design the graphics and the offers for you. Keeping this piece of the process in-house ensures a seamless transition from concept to execution.
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