Consumer Mailing Lists

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Standing out + ROI

When it comes to generating interest in your business’s products and services and gaining new customers, direct mail can offer one of the best ROIs of any marketing strategy. However, getting your mail to stand out from the rest of what gets delivered to mailboxes every day is not an easy task. A brilliant and uniquely designed package may get opened, but if the consumers who open it are not interested in the products or services, then it is money down the drain.

When it comes to generating interest in your business’s products and services and gaining new customers, direct mail can offer one of the best ROIs of any marketing strategy. However, getting your mail to stand out from the rest of what gets delivered to mailboxes every day is not an easy task.

 A brilliant and uniquely designed package may get opened, but if the consumers who open it are not interested in the products or services, then it is money down the drain.

Who can benefit from consumer mailing list?

A quality mailing list means more results for less investment and the ability to design your mail to directly appeal to the concerns of the people receiving it, ensuring that your message stands out above the rest. Any business operating in their local area or targeting a specific demographic, or anybody else needing local consumer information, can see positive results from our targeted consumer lists.

Even if your business has a broad consumer appeal, targeting your direct mail campaigns based on our data means higher open rates and more engagement with your message through tweaking your packaging to appeal to the different demographics on our mailing lists. Because you are basing your direct mail campaign on highly-targeted, accurate consumer data, you have the opportunity to test demographic responses to various campaigns with a high level of insight. This takes out the guesswork and allows you to track the effectiveness of your campaigns accurately and affordably.

How does Bluegrass generate consumer mailing lists?

Our data is gathered from various public and commissioned sources, including city directories or phone books, magazine subscriptions, surveys and various other reliable sources. All data gathering and list maintenance is 100% compliant with all relevant laws, and all our data is updated and checked consistently and regularly so you can be confident you are getting fresh residential leads and fully accurate demographic information in your consumer mailing list.

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Our Direct Marketing Partners

Direct Marketing FAQs
Can you print my mail piece?

Yes.  We can design and print any postcard or mail piece.

I don’t have a bulk mail permit – What do I do?

You do not have to have your own permit in order to take advantage of bulk mail postal discounts.  We have permits for all classes of mail – Presort First Class, Presort Standard, etc.

Our clients can print our permit on the mail piece / envelope and Bluegrass can prepare the mailing file to meet the appropriate USPS standards which allows you to capture the postage savings.

All Service Line FAQs
Can I pay by credit card?

Yes.  Notify your Project Manager that you wish to do so and a secure credit card payment link will be emailed to you for completion.

Can you pick up my materials?

We have a fleet of vehicles that can pickup or deliver daily within the Central Kentucky, Louisville and Cincinnati areas.