Better emails start before you hit send.
Attention is earned in seconds. This practical checklist helps you build emails that are clear, on-brand, mobile-friendly and ready to perform.
Practical guidance. Bigger results.
Four things every effective email needs
Good email design is not decoration. It is the structure that helps readers understand the message, find the next step and act on it.
Start with a clear promise
Make the value obvious in your subject line and preview text so people want to open.
Build a visible hierarchy
Use a clear structure with scannable text, headings and a strong call to action.
Design for real inboxes
Create a clean, responsive design that looks great on every screen.
Test what matters
Check performance across key elements to keep improving over time.
Before you send
Your before-send gut check
Run through these key questions to make sure your email is ready to perform.
Take it with you
Keep the full checklist handy.
Get the complete Email Design Checklist with all the tips and best practices in one easy reference.
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