Marketing Services

Marketing services

Turn a goal
into a campaign.

Need more customers, more response, a stronger launch, or a better way to reach the people you already have? Bluegrass helps plan the campaign, build the pieces, run the digital side, and give people somewhere to respond.

The campaign brief / 01GoalBring more people into
our new location.
Start with what needs to happen.
01 / AudiencePeople nearby.
A reason to visit.
02 / MessageNew here.
Made for you.
03 / Ad + mail piece
HELLO,
NEIGHBOR.
04 / Landing page
Plan your visit →

One goal. The right pieces around it.

The work, clearly defined

What do you need
help with?

01 / Campaign strategy

Make the next move clear.

Figure out the audience, offer, message, timing, channels, and what happens next.

Start with the outcome

What are you trying
to make happen?

The goal shapes the work

Reach the people you want more of.

Audience targeting + campaign + response path

From brief to response

One campaign.
Built to work together.

The goal: bring more people into our new location.

01 / Target audience
Hello, neighbor.THE RIGHT
PEOPLE.

A useful audience around the new location.

Audience → Message → Campaign → Response

Illustrative campaign concept. The audience, offer, channels, and tracking depend on your project.

Digital advertising

Reach people beyond
the mailbox.

Bluegrass can run targeted digital advertising around the audience, geography, campaign, or customer journey you’re trying to support.

Audience targeting · Geographic targeting · Retargeting where appropriate · Campaign reporting

Talk to us about digital ↗
Campaign creative / New locationHELLO,
NEIGHBOR.

New here. Made for you.

Plan your visit ↗

One message. Adapted to the moment.

Campaign destination
01 / HeadlineYour new
favorite place.
02 / Offer

Come meet your new neighbors.

03 / ProofA reason to choose us.
04 / Next stepPlan your visit ↗

Landing pages

Give the campaign
somewhere to go.

A campaign works better when the next step is clear. We build focused landing pages around the offer, audience, and action you want people to take.

Let’s build the next step ↗

Find more customers

Need the
audience too?

Tell us who you want more of. Bluegrass can help identify and build audiences using available location, household, demographic, and business data.

Explore Find More Customers ↗
Location + audience dataA better
starting point.
Useful prospects / Clear focus
Made for the people you want to reach.HELLO,
NEIGHBOR.

New here. Made for you.

Plan your visit ↗
PostcardAudiencePersonalizationLanding pageResponse

Direct mail marketing

Direct mail can do more
than announce something.

Use direct mail for acquisition, promotions, events, fundraising, customer communication, or campaigns that need something physical in the mix.

Need production, postal prep, or recurring mailing?

Explore Mailing Services ↗

Campaign creative

Need the campaign
built too?

We can create the message, design the pieces, and build a consistent campaign across the formats you need.

Explore Creative + Branding ↗
One visual languageHELLO,
NEIGHBOR.
Mail · Digital · Landing page

How much help do you need?

Start wherever you are.

Just execute itHelp us figure it out
02 / Build the campaign

You know what you want to promote.

We know what we want to promote. Help us build the campaign.

Campaign executionCreativeLanding page

Why Bluegrass

Fewer handoffs.
More of the campaign under one roof.

Strategy, creative, data, digital, landing pages, print, mail, and fulfillment can connect when the project calls for it. You only use the pieces you need.

DataCreativePrintMarketingDigitalMailFulfillment

Bring the goal. We’ll bring the next move.

“We need more people in our new location.”

What are you trying
to make happen?

Tell us the goal, what you already have, and where you’re stuck. We’ll help figure out the next move.

Start a marketing project
Posted in

Ashley Cannuli