Ashley Cannuli
Creating a mailpiece that gets noticed and delivers results comes down to a few key ingredients. Here’s how to make sure your message hits the mark: Write for Short Attention Spans Strong Offer Concise Messaging Eye-Catching Design Call to Action (CTA) By focusing on these essentials—an engaging CTA, irresistible offer, clear message, standout design, and…
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In today’s world of endless emails and digital ads, direct mail might seem old-fashioned. But here’s the thing—it’s anything but outdated. Direct mail is a powerful way for businesses to make real, tangible connections with their audience. Let’s break down why it still works and how to make it shine. Tangibility and Personal TouchUnlike emails…
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As we embark on a fresh journey into the new year, it’s an opportune moment for businesses to reflect on their accomplishments and chart a path for continued success. In the spirit of fostering growth and innovation, here are eight impactful resolutions your business should prioritize in 2024. These resolutions, spanning from strategic goal-setting to active community engagement, are meticulously crafted to drive your business to unprecedented heights and generate positive effects not only within your team but also in the broader community.
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Omnichannel marketing is a strategic approach that involves seamlessly integrating and coordinating marketing efforts across multiple channels and touchpoints to provide customers with a consistent and unified brand experience. This means that whether a customer interacts with a business through its website, mobile app, social media, physical store or any other channel, they should receive…
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Picture this – you’re sitting at your kitchen table, sifting through a pile of mail that’s just arrived. Amidst the bills and advertisements, one envelope stands out. It’s not because of its vibrant colors or extravagant design, but because the words on it have captured your attention and piqued your interest. You can’t help but…
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Direct mail has been a go-to marketing strategy for businesses of all sizes for decades. However, in recent years, the response rate for direct mail has increased significantly. We will explore the reasons why direct mail has become more effective than ever before. Targeted marketing Direct mail allows for targeted marketing. With advancements in data…
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Ecommerce makes shopping from anywhere in the world possible. It has also created a world where customer expectations for swift deliveries and impeccable service continue to rise. This means choosing the right order fulfillment partner is a decision that can make or break your online business. From seamless inventory management to reliable shipping and impeccable…
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In a digital world, traditional strategies like direct mail might seem like relics of the past. However, this couldn’t be further from the truth. Direct mail marketing has stood the test of time for a reason – it’s personal, tangible, and capable of delivering impressive results. As the year approaches its grand finale, the fourth…
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In today’s fast-paced world, where technological advancements continually reshape industries, utility companies find themselves at a pivotal point. One of the most critical aspects they need to focus on is enhancing the billing experience for their customers. Some companies choose to outsource this part of the business to those who are billing experts while others…
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Over the last couple of decades, the world of marketing has undergone a revolutionary transformation, fueled by rapid advancements in technology, shifts in consumer behavior, and the rise of the digital era. Traditional marketing strategies have given way to more innovative and data-driven approaches. We will dive into the significant changes that have shaped the…
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