Digital Marketing

Test and evaluate designs using email marketing metrics to ensure you’re communicating most effectively in future email campaigns.

Your response will be automated, but it sure shouldn’t sound that way. Your welcome email should feel like a firm handshake and sound like a friendly hello. From an upbeat subject line to an informative message, the welcome email is the first step in establishing what you hope will be a long and continuing relationship. […]

Social media gets your blogs read Facebook, LinkedIn, Google+, Twitter, Instagram and Pinterest are among the paths that your blog can take to get out into the wider world. Here’s a five-point checklist to get your blogs up and out in the social media swirl. 1. Pick social media that works Be selective about which […]

Thanks to the CAN-SPAM Act of 2003, the way we build email lists these days is different. See how to build an email list, permission-based, of course.