Data services
Find the right people. Make your data work harder.
Build the audience you need, clean up the data you have, or turn campaign activity into something useful.
Start with what you have
Have data? Great.
Don’t have any? That’s fine too.
You don’t need to know what data service you need. Start anywhere and see what Bluegrass can help you do.
Pick one and see what’s possible. Switch anytime.
Find the right people
You don’t need a list. We can build one.
Tell us who you’re trying to reach. Bluegrass can source data and build targeted lists based on the audience, market, and goals of your project.
Consumer Data
Reach households or individuals using available criteria that make sense for your campaign.
Business Data
Find businesses based on location, industry, company characteristics, and other available criteria.
Geographic Targeting
Build an audience around ZIP codes, neighborhoods, markets, radii, or other geographic areas.
Custom Audience Selection
Combine available criteria to narrow a broad market into the people you actually want to reach.
Make your data better
Good data saves time, money, and waste.
If you already have a customer list or database, we’ll help make sure it’s ready to use.
- Clean
- Match
- Standardize
- Prep
Understand who you’re reaching
There’s more in your data than names and addresses.
We can help you look at the people already in your database, identify useful patterns, and create groups that make sense for your marketing.
Customer Profiling
Learn more about the characteristics of the people already doing business with you.
Segmentation
Break a large audience into smaller groups that can be treated differently.
Geographic Analysis
See where your customers, prospects, or opportunities are concentrated.
Data Enhancement
Add available information to existing records to make them more useful.
Personalization in action
One campaign. Different customer.
See how the same creative changes when the data changes.
MORFORFiber + Internet
Ashley, make the new place feel connected.
Fast home internet options available in Lexington.
/homeShowing the campaign personalized for Ashley, a new homeowner in Lexington.
Put it to work
Your data doesn’t have to stop at a file.
Once the audience is ready, Bluegrass can help turn it into an actual campaign.
- 01FindWho should we reach?
- 02PrepareClean, organize, and enhance the data.
- 03TargetChoose the right audience and message.
- 04PersonalizeChange content based on the recipient.
- 05ProduceCreate the print and campaign materials.
- 06DeliverMail, distribute, or launch the campaign.
One team can take your project from “Who should we reach?” to “It’s out the door.”
See what happens next
Don’t send it and wonder.
Depending on the campaign, Bluegrass can help track delivery, response, and campaign activity so you have a better idea of what happened after it went out.
Your data is handled carefully
The information you trust us with matters.
Bluegrass works with customer, business, financial, healthcare, and other sensitive information. Secure handling is built into how that work moves through our facility.
Specific public claims and certifications will be finalized after review with the Bluegrass production, data, and security teams.Why Bluegrass
We don’t just hand you a list.
Bluegrass can help find the audience, prepare the data, create the campaign, produce it, personalize it, mail it, and help you understand what happened next.
FAQ
Practical questions. Clear answers.
01What if I don’t have a customer or mailing list?
That’s okay. We can help source data and build an audience based on who you’re trying to reach.
02Can you work with a list I already have?
Yes. We can clean, organize, update, enhance, segment, and prepare existing data depending on what you need to do with it.
03Can you help me figure out who I should target?
Yes. Start with your goal and what you know about your customers. We can help determine what audience makes sense and what data is available to reach them.
04Can different people receive different versions of the same campaign?
Yes. Data can be used to change names, messaging, offers, imagery, locations, and other content from one recipient to another.
05Can Bluegrass handle the campaign after the data is ready?
Yes. That’s one of the advantages of working with us. Data can flow directly into creative, print, mail, digital, and other Bluegrass services.
06How do you protect our data?
This answer will be finalized after the exact security practices and public claims are confirmed with the Bluegrass team.
Ready when you are
Start with the data. Or start with the goal.
You don’t need a perfect database. You don’t need a list at all. Tell us who you’re trying to reach and what you’re trying to accomplish. We’ll help figure out what you need from there.
