Mailing Services — New Design

Mailing services

Get it printed.
Get it mailed.
Get it there.

Bring us the file, the list, the idea, or any combination of the three. Bluegrass can handle the printing, personalization, postal prep and mailing.

ONE PROJECT.
FROM FILE TO MAILBOX.

01 / The starting point

Start with
whatever you’ve got.

We’ll help with the rest.

ALREADY DESIGNED?
fall-mailer-final-FINAL.pdf
PRINT / FINISH / ADDRESS / MAIL
Send it over. We’ll take it from there.SCROLL TO ADD THE NEXT INGREDIENT ↓

02 / The physical piece

What needs to get
out the door?

Postcards

Offers, announcements, acquisition campaigns and customer mail.

03 / One coordinated project

Mailing has a lot
of moving parts.

DESIGN01 / 08

One team. File to mailbox.Fewer handoffs. Fewer things for you to coordinate. Fewer places for a project to go sideways.

04 / The audience

Already have
a list?

We’ll help get it ready to mail.

Explore data services →
LOCATION / HOUSEHOLD / DEMOGRAPHICS / BUSINESS / OTHER AVAILABLE CRITERIA

05 / Variable data in action

Same campaign.
Different people.

NAMEIMAGEMESSAGEOFFERLOCATIONQR

20,000 pieces.
20,000 chances to be relevant.

Use the data behind the mailing to change what different people see without building every version by hand.

Conceptual scale illustration. Not a project volume or uniqueness claim.

06 / Postal preparation

The postal stuff
is handled.

NCOA, CASS, IMb, presort and the rest of the mail-house alphabet soup? That’s our problem.

CLEANER ADDRESSESPOSTAL PREPARATIONPOSTAGE GUIDANCEMAIL TRACKING

07 / Inside production

And yes, we actually
do the work.

PRINT

BLUEGRASS FOOTAGE SLOT / PRINT

Production illustration. Real Bluegrass photography and footage to be added.

Printing, finishing, personalization, inserting, addressing and postal preparation are coordinated as one production process.

Start a mailing project ↗

08 / Matching + inserting

Right piece.
Right person.

Multi-piece and personalized mailings leave very little room for mix-ups. Matching, inserting and finishing stay part of the same coordinated workflow.

09 / Whatever the scale

One-time.

Campaigns, announcements, events and acquisition mail.

10 / The capability index

Looking for
something specific?

IN PLAIN ENGLISH

Variable data

Change names, messages, images and offers using the information behind your mailing.

11 / A place to respond

The mail piece
doesn’t have to
work alone.

Need more than production and postage? Bluegrass can help build the audience, create the campaign, connect mail to digital, and give people somewhere to respond.

Explore direct mail marketing →
FIELDNOTES / FALL OPEN HOUSE

A little closer
to home.

Morgan, come find your new favorite.

PLAN YOUR VISIT ↗
FIELDNOTESA little closer
to home.
COME ON OVER ↗
CONCEPTUAL CAMPAIGN / MAIL → LANDING PAGE → RESPONSE

12 / Out the door

It’s on its way.

PRODUCED

Visibility doesn’t have to end when the mail leaves the building.

Illustrated milestones, not live tracking. Scan and expected-delivery activity depend on the mailing and available postal data.

READY.

Got something that needs
to get out the door?

Send us the file, the list, the goal, or just the deadline. We’ll help figure out the rest.

FIELDNOTES is a fictional demonstration campaign. Names, addresses, QR patterns and quantities are illustrative, not customer data. QR and postal patterns are visual examples, not scannable production codes.

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Ashley Cannuli