USPS Postmark Rule Change: What Bluegrass Integrated Communications Clients Need to Know Effective December 24, 2025, the United States Postal Service (USPS) implemented an important operational clarification that may impact businesses and organizations sending time-sensitive mail. While this change will have little effect on everyday correspondence, it is especially important for mailings tied to firm…
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Restaurant Marketing: Good Food Isn’t Enough
Learn how to market your restaurant so that customers are excited to dine with you. We discuss your online presence, social media, email, and direct mail.
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Will Every Door Direct Mail (EDDM) Work For Your Business?
Every Door Direct Mail (EDDM) is a great way to market your business to people geographically. Will this work for your needs? Find out here.
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Comparing Small Business Shipping Solutions
Shipping products is a big part of running a small business. We are discussing the top 4 carriers, plus the benefits of each one to help you decide.
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All About the USPS Informed Delivery Promotion
Informed delivery is a useful tool for marketers and anyone who receives mail. Take advantage of the Informed Delivery promo for a 4% discount!
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How To Prepare For Your Direct Marketing Campaign
Planning the details of your direct marketing campaign can feel overwhelming. We have some tips to help guide you through the process.
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Are Catalogs Still A Thing?
Yes, people still read catalogs. Catalogs might sound old fashioned, but they’ve evolved into a marketing tool that consumers and businesses see value in.
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A Solid Approach to Ecommerce Returns
How you handle ecommerce returns will determine whether or not your customers continue to shop at your business. It is stressful, but we have tips to help.
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Struggling With Donor Acquisition? Here Are 5 Essential Tools
Donor acquisition isn’t easy. There are many marketing strategies to help a nonprofit acquire new donors. We will go over 5 simple ideas to start with.
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Why Is Text Message Marketing So Underutilized?
Meet your customers where they are. On their phones! Using text message marketing is a great way to interact with customers in a more personable way.
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