Postcards are highly visible. From when they are delivered to a mailbox to when the intended recipient brings it into their home to when other members of the household see it laying on the kitchen counter, one postcard draws the attention of many. With your message immediately on display, you can almost guarantee it will be seen by your audience.
One of the biggest obstacles in a direct mail campaign is getting the piece opened. With that work done for you by choosing a postcard for your next mailing, then it is your company’s time to shine. Make sure that your postcard is designed to reflect your brand. Here at Bluegrass, we have an in-house creative team to help our customers. If you haven’t solicited the help of a professional designer in the past, try it for your next campaign; it really pays off. An aesthetically pleasing postcard will make you stand out in the mail pile.
Another thing to consider when it comes to the look and feel of your postcard is relevancy. Your audience wants to feel like you are speaking directly to them. This can be achieved through Variable Digital Printing (VDP). With the capability to change the message, images and include the name of the intended recipient, the end result is a mail piece that speaks directly to an individual and opens a door to build a relationship.
Check out our resource “Five Strengths of Direct Mail” to learn more about direct mail.
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