Print and Mail Services under one roof! We’ve created the design and printed your pieces - now it’s time to get those pieces in the mail.
Direct mail’s response rate is at an all-time high according to recent studies by the Direct Mail Association. Direct mail has a 5.3% average response rate (no other medium even hits 1%), making it a valuable part of every marketer’s strategy. However, there’s a lot more to mailing, than adding a stamp and dropping it in the nearest mailbox. Luckily, we are mailing experts.
So what now?
So your direct mail piece is designed and printed, your mailing list has been selected and now you’re ready to mail it. This is where Bluegrass shines. Direct mailing services have been an integral part of our business from day one. Our over 47 years of experience really comes in handy when it comes to data processing and management and technology involved with envelope inserting.
Data processing and management can simply be manipulating your mailing list into a different format or it can be as complex as consolidating, migrating and summarizing it into a better-suited list. Our data center handles a very diverse group of data and word processing projects. Many of our programs are formulated, designed, written and processed by our staff. Keeping data up-to-date through mailing list maintenance is also crucial for the most effective direct marketing campaign.
Getting your brochures, reply cards, letters, business cards or any other marketing collateral into the right envelope can be done through standard envelope-inserting machines or through intelligent envelope-inserting. Bluegrass has the technology to do both.
We stay on top of regulations & technology
It’s important to have a printing and mailing partner that is up-to-speed on the regulations of their industry. You can be sure that Bluegrass Direct Mail Marketing does just this. For example. we were an early adopter of the Intelligent Mail Barcode (IMB). A highly sophisticated set of technologies designed to help lower the cost of direct mail campaigns while also making them more effective. The IMB coding is complicated and should be left to commercial printers who have experience. like Bluegrass.
Every Door Direct Mail
A new solution for your direct mail
Maybe you’ve heard about Every Door Direct Mail (EDDM), but it’s something relatively new from United States Postal Service (USPS) and is a quick and easy way to set up a direct mail campaign.
“With Every Door Direct Mail service from the U.S. Postal Service®, reaching the market that matters most to your business has never been easier. Our online mapping tool helps you target mailing routes by neighborhood, ZIP Code™ or city around your business. Identify the number of active households and businesses in your selected area and estimate postage all in one place. The tool even generates and prints the appropriate documentation to take with your mailing to the Post Office®.
We work closely with the Post Office® and can guide you through making the right choice to maximize your ROI and increase the bang for your buck. We’ll help you with the advantages and disadvantages of Every Door Direct Mail. We can discuss how Every Door can extend your customer reach without the need for mailing lists, permits or associated fees.”
–United States Postal Service
Every Door Direct Mail can reduce your company's postage cost to as low as a rate available. In order to receive this type of discount, your mail needs to be dropped off at the post office closest to where the mail is being delivered. We can deliver your mailing to the post office or ship to you for mailing at the destination post office in your area.
EDDM can be a powerful addition to your marketing toolbox and get you into homes and businesses quickly and easily.
Bluegrass Mailing Services
- Inkjet addressing
- Machine envelope addressing
- Mail metering
- Bulk mail
- Dropshipping mail
- Multipage inserting
- Automated mailing systems
- Flat and parcel sorting
- Mail barcoding and comingling
- Fast forwarding for individual and business mail
- Mail sorting
- Metering and presorting
- Paper cutting
- Spot gluing
You are in good company:
Over 3,400 happy customers.