DIRECT MARKETING

Mailing Services

Print and Mail Services under one roof! We’ve created the design and printed your pieces - now it’s time to get those pieces in the mail.

Direct mail’s response rate is at an all-time high according to recent studies by the Direct Mail Association. Direct mail has a 5.3% average response rate (no other medium even hits 1%), making it a valuable part of every marketer’s strategy. However, there’s a lot more to mailing, than adding a stamp and dropping it in the nearest mailbox. Luckily, we are mailing experts.

So what now?
So your direct mail piece is designed and printed, your mailing list has been selected and now you’re ready to mail it. This is where Bluegrass shines. Direct mailing services have been an integral part of our business from day one. Our over 47 years of experience really comes in handy when it comes to data processing and management and technology involved with envelope inserting.

Data processing and management can simply be manipulating your mailing list into a different format or it can be as complex as consolidating, migrating and summarizing it into a better-suited list. Our data center handles a very diverse group of data and word processing projects. Many of our programs are formulated, designed, written and processed by our staff. Keeping data up-to-date through mailing list maintenance is also crucial for the most effective direct marketing campaign.

Getting your brochures, reply cards, letters, business cards or any other marketing collateral into the right envelope can be done through standard envelope inserting machines or through intelligent envelope inserting. Bluegrass has the technology to do both.

We stay on top of regulations & technology
It’s important to have a printing and mailing partner that is up-to-speed on the regulations of their industry. You can be sure that Bluegrass Direct Mail Marketing does just this. For example. we were an early adopter of the Intelligent Mail Barcode (IMB). A highly sophisticated set of technologies designed to help lower the cost of direct mail campaigns while also making them more effective. The IMB coding is complicated and should be left to commercial printers who have experience. like Bluegrass.

Bluegrass Mailing Services

Services

  • Handwork
  • Inkjet addressing
  • Stamping
  • Machine envelope addressing
  • Mail metering
  • Bulk mail
  • Dropshipping mail
  • Multipage inserting
  • Presorting
  • Automated mailing systems
  • Flat and parcel sorting
  • Mail barcoding and comingling
  • Fast forwarding for individual and business mail
  • Mail sorting
  • Metering and presorting

Finishing/Capabilities

  • Paper cutting
  • Spot gluing
  • Creasing
  • Tabbing
  • Folding
  • Scoring
  • Perforating

CONTACT

Do you have a project in mind?
We want to hear about it.

Call us now

1.800.928.6245

You are in good company:

Over 3,400 happy customers.

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