It is wise to stay in touch with your high-dollar donors.

on Dec. 1 2014  

It happens time and time again. You send a beautifully designed direct mail piece to your audience, [...]

on Nov. 27 2014  

Before you turn your inventory over to a professional fulfillment firm, you need to talk about your [...]

on Nov. 24 2014  

Christmas and Easter remind many people to spend a Sunday morning in worship.

on Nov. 20 2014  

Geo-targeting allows you to send direct mail to a specific geographical area.

on Nov. 17 2014  

Social media is a lot like a buffet dinner. We sample and pick our favorites.

on Nov. 13 2014  

In the past six months, we have helped a half dozen of our clients change their bills from postcards [...]

on Nov. 10 2014  

Here’s a good way to make better use your current customers: Look for businesses or individuals th [...]

on Nov. 6 2014  

As you launch your blog, remember that blogging is not a sprint or even a marathon.

on Nov. 3 2014  

Did you know that 97 percent of charities and nonprofits in the U.S. use YouTube?

on Oct. 27 2014  

Being in business for 40 years has given me some insight into the direct mail business.

on Oct. 24 2014  

Companies hire a professional fulfillment firm to save time and money on warehousing, ordering, ship [...]

on Oct. 20 2014  

Email is approaching its 30th birthday and has never looked better.

on Oct. 16 2014  

Not testing your direct mail is like buying a hat without your head.

on Oct. 13 2014  

As much as we hate to admit it, the holidays are right around the corner.

on Oct. 9 2014  

We design, print and mail bills for dozens of businesses and companies.

on Oct. 6 2014  

It’s not the most glamorous part of business, but it’s a key part.

on Oct. 2 2014  

Need proof that you can build your business by blogging?

on Sep. 29 2014  

All companies have a marketing plan, whether they realize it or not.

on Sep. 25 2014  

No campaign strategy can be effective without identifying your target audience.

on Sep. 24 2014  

If you want your key donors’ continued support, you’ve got to keep in touch and not just to ask [...]

on Sep. 22 2014  

While email may not be as glamorous as other marketing channels (we’re looking at you social and m [...]

on Sep. 18 2014  

A common question we get is “What exactly is fulfillment?”

on Sep. 15 2014  

You want your direct mail piece opened? Then why not choose a medium that has a 100 percent open rat [...]

on Sep. 11 2014  

Multi-channel marketing will cut through the noise during campaign season.

on Sep. 10 2014  

Direct mail has become more targeted and more connected to other marketing methods, so we’re using [...]

on Sep. 8 2014  

Consumers today see between 3,000 to 20,000 marketing messages a day.

on Sep. 4 2014  

We've seen many a campaign in our 40 years of experience, and the successful ones all seem to f [...]

on Sep. 3 2014  

Which pieces of mail do people pay most attention to? Bills, of course.

on Sep. 1 2014  

Direct marketing has proven to be a successful medium for engaging with customers time and time agai [...]

on Aug. 28 2014  

When it comes to making widgets, everyone in town knows that you are the wizard of widgetry, an expe [...]

on Aug. 25 2014  

What do you think of when someone mentions direct mail?

on Aug. 21 2014  

When it comes to donor acquisition mailings, our motto is, “You never know until you test.”

on Aug. 18 2014  

A good mailing list is vital to the success of any direct mail campaign.

on Aug. 14 2014  

Let’s be direct shall we?

on Aug. 13 2014  

When you take a virtual shopping cart system and merge it with fulfillment software, you create a sy [...]

on Aug. 11 2014  

Due to the ever increasing cost of postage, your company should consider several cost reduction serv [...]

on Aug. 7 2014  

Are you about to join the 80 percent of marketers who plan to spend money on direct mail this year? [...]

on Aug. 4 2014  

Collecting customer information is, or should be, a priority for every retailer.

on Jul. 31 2014  

Political campaigns don’t get second chances.

on Jul. 30 2014  

What kinds of businesses and companies outsource their billing?

on Jul. 28 2014  

Did you know that Philadelphia pharmacist Asa Candler invented the coupon in 1895 by offering free C [...]

on Jul. 24 2014  

Understanding customers is key to business success. We listen to what they tell us, in person and on [...]

on Jul. 21 2014  

More and more regularly we are finding that we can save our customers money by drop shipping their m [...]

on Jul. 17 2014  

With the new House and Senate districts having been signed into law in August 2013, there has been s [...]

on Jul. 16 2014  

Each year, nonprofits lose an estimated 10 percent of their donors.

on Jul. 14 2014  

Grabbing your audience's attention with a postcard may seem like a difficult task, but it' [...]

on Jul. 10 2014  

Online shopping carts can be modified to handle all sorts of business needs.

on Jul. 7 2014  

In this age of social media, text message marketing and online remarketing, direct marketing is stil [...]

on Jul. 3 2014  

Our clients are sharp marketers. Many collect information about their customers, from demographics t [...]

on Jun. 30 2014  

Americans spend 5.7% of their income at restaurants every year.

on Jun. 26 2014  

For companies large and small, billing can be a big headache.

on Jun. 23 2014  

As an advertising medium, direct marketing is often overlooked or underutilized by retailers. A very [...]

on Jun. 19 2014  

Making your website more interactive is not rocket science.

on Jun. 16 2014  

What rate of return can I expect on my next mailing? This may be the most frequently asked direct ma [...]

on Jun. 12 2014  

When you’ve been in this business 40 years, you see a lot of things that work and a lot of things [...]

on Jun. 9 2014  

Did you know that nonprofits can mail for as low as .076 cents per piece and profit organizations ca [...]

on Jun. 5 2014  

We’ve developed new fulfillment systems for a number of clients. These systems combine the shoppin [...]

on Jun. 2 2014  

Working to stretch your advertising dollars, trimming costs and improving efficiency?

on May. 29 2014  

Postcards seem rather retro, but they have few rivals when it comes to relaying a succinct message.

on May. 26 2014  

The first challenge with any direct mail letter is getting the envelope opened. If you can conquer t [...]

on May. 22 2014  

Your customers hail from different generations, and they operate at different technological speeds. [...]

on May. 19 2014  

When you think direct mail, catalogs, bulletins and sales announcements usually spring to mind. Whil [...]

on May. 15 2014  

Benjamin Franklin is the man responsible for the title of this blog post. And while we realize that [...]

on May. 12 2014  

While the success of a direct response campaign is easier to gauge than television, radio or outdoor [...]

on May. 8 2014  

Donor acquisition is a constant challenge for every nonprofit, but especially for local organization [...]

on May. 5 2014  

Due to the ever-increasing cost of postage, it is important to keep several cost reduction measures [...]

on May. 1 2014  

One of our clients, a home goods manufacturer, uses Shopping Cart Integration to keep its retail sto [...]

on Apr. 28 2014  

Your donors, friends and patrons are the core of your fundraising success.

on Apr. 24 2014  

Over the past week, I’ve gotten between 85 and 120 emails a day.

on Apr. 21 2014  

Today’s smartphones and tablets make it handy for your customers to check email anywhere, any time [...]

on May. 2 2013  

It is possible that Saturday delivery of mail may be discontinued starting in August. How does this [...]

on Feb. 15 2013  

USPS: Saturday Mail Delivery to End After 140+ Years

on Feb. 6 2013  

Learn how to combine Direct Mail with online business tools such as website landing pages, social ma [...]

on Jan. 31 2013  

Folded Mailer Requirements Have Changed

on Jan. 28 2013  

What exactly do you want your website to do for you?

on Jan. 24 2013  

More and more, people are using iPads, tablets, phones and even e-readers to access the web. It’s [...]

on Jan. 22 2013  

Direct mail is less expensive than broadcast advertising and is more easily measured for gauging ret [...]

on Jan. 11 2013  

It’s a been a year of change here at BlueGrass and we thank all of our great customers for their s [...]

on Dec. 18 2012  

Transpromo- Use the white space on your bills to promote your business.

on Dec. 8 2012