Direct Marketing
Picture this – you’re sitting at your kitchen table, sifting through a pile of mail that’s just arrived. Amidst the bills and advertisements, one envelope stands out. It’s not because of its vibrant colors or extravagant design, but because the words on it have captured your attention and piqued your interest. You can’t help but…
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Direct mail has been a go-to marketing strategy for businesses of all sizes for decades. However, in recent years, the response rate for direct mail has increased significantly. We will explore the reasons why direct mail has become more effective than ever before. Targeted marketing Direct mail allows for targeted marketing. With advancements in data…
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In a digital world, traditional strategies like direct mail might seem like relics of the past. However, this couldn’t be further from the truth. Direct mail marketing has stood the test of time for a reason – it’s personal, tangible, and capable of delivering impressive results. As the year approaches its grand finale, the fourth…
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Direct marketing is a form of advertising and sales strategy that involves directly communicating with potential customers to promote products or services. It aims to establish a direct and personalized connection with the target audience in order to generate sales, build brand awareness, and foster customer loyalty. Direct marketing bypasses intermediaries such as retailers or…
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Direct mail is a powerful way to deliver a message in a cost-effective way. With personalization and tracking abilities direct mail marketing is winning.
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We get a lot of mail and some of it’s either too generic or ambiguous to make us want to actually read it. It’s obvious when I get a piece of direct mail in my mailbox whether anyone put any thought into how it speaks to me, how it feels in my hands, its shape,…
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Each year the USPS offers incentives and promotions for businesses using technology in combination with direct mail marketing. We discuss the details.
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Direct mail marketing concerns we hear about from our clients are campaign longevity, engagement, and tracking. Luckily those are no longer issues we see.
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Invest in building a custom mailing list. When it comes to your mailing list, quality over quantity is key. Follow our guide for creating a winning list.
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Direct mail response rates are high year-round, but it increases during the holidays. We have tips for creating the most memorable holiday mail pieces.
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