Direct Marketing

A blue typewriter on a desk used for copywriting.

The Power of Words: Copywriting for Direct Mail

Picture this – you’re sitting at your kitchen table, sifting through a pile of mail that’s just arrived. Amidst the bills and advertisements, one envelope stands out. It’s not because of its vibrant colors or extravagant design, but because the words on it have captured your attention and piqued your interest. You can’t help but…

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A white mailbox in front of a home.

Beyond the Inbox: Direct Mail for the Win

Direct mail has been a go-to marketing strategy for businesses of all sizes for decades. However, in recent years, the response rate for direct mail has increased significantly. We will explore the reasons why direct mail has become more effective than ever before. Targeted marketing Direct mail allows for targeted marketing. With advancements in data…

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Two wooden blocks. One says Q and the other is a 3 turning into a 4.

Master Direct Mail Marketing for a Successful Q4 Campaign

In a digital world, traditional strategies like direct mail might seem like relics of the past. However, this couldn’t be further from the truth. Direct mail marketing has stood the test of time for a reason – it’s personal, tangible, and capable of delivering impressive results. As the year approaches its grand finale, the fourth…

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Direct Marketing vs. Digital Marketing: Finding the Right Mix for Your Business

Direct marketing is a form of advertising and sales strategy that involves directly communicating with potential customers to promote products or services. It aims to establish a direct and personalized connection with the target audience in order to generate sales, build brand awareness, and foster customer loyalty. Direct marketing bypasses intermediaries such as retailers or…

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Delivering Results: The Power of Direct Mail Marketing


Direct mail is a powerful way to deliver a message in a cost-effective way. With personalization and tracking abilities direct mail marketing is winning.

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How to Design a Direct Mail Piece

We get a lot of mail and some of it’s either too generic or ambiguous to make us want to actually read it. It’s obvious when I get a piece of direct mail in my mailbox whether anyone put any thought into how it speaks to me, how it feels in my hands, its shape,…

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2023 USPS Discounts and Dates You Need to Know

Each year the USPS offers incentives and promotions for businesses using technology in combination with direct mail marketing. We discuss the details.

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3 Problems With Direct Mail Marketing That Are No Longer Relevant

Direct mail marketing concerns we hear about from our clients are campaign longevity, engagement, and tracking. Luckily those are no longer issues we see.

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Put Your Money Where Your Mailing List Is

Invest in building a custom mailing list. When it comes to your mailing list, quality over quantity is key. Follow our guide for creating a winning list.

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How to Design Direct Mail That Stands Out – Holiday Edition

Direct mail response rates are high year-round, but it increases during the holidays. We have tips for creating the most memorable holiday mail pieces.

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