As we embark on a fresh journey into the new year, it’s an opportune moment for businesses to reflect on their accomplishments and chart a path for continued success. In the spirit of fostering growth and innovation, here are eight impactful resolutions your business should prioritize in 2024. These resolutions, spanning from strategic goal-setting to active community engagement, are meticulously crafted to drive your business to unprecedented heights and generate positive effects not only within your team but also in the broader community.
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11 Ways To Make The Most Of Your Mailing Dollars
Postage costs seem to always be on the rise. Here are a few ways to make the most of your mailing dollars for your next direct marketing project.
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Fundraising Tip #3: Direct Mail – Everybody Loves A Dinosaur
If the acquisition of new givers is the number one goal of a sustained, comprehensive fund raising strategy, direct mail is the best way to do it. It sounds old fashioned to talk about direct mail in a world dominated by cyber technology. But experts agree that “the majority of gifts are still received through […]
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Fundraising Tip #2: Make Sure Your Appeal Is Appealing
Failing to “make the ask” is a common pitfall that affects far too many nonprofits. It’s hard to believe that it happens so often. Cards and letters that get so wrapped up in pulling your heartstrings that they fail to convince people to pull out their wallets. Finding the right balance between head and heart […]
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Fundraising Tip #1: Donor Acquisition
Acquisition of new donors must be your number one priority. All sustained fund raising success starts with developing and maintaining a strategy for constantly acquiring new donors. In fact, three-fourths of new donors will come from direct mail. Fund raising professionals will tell you that future contributions are most likely to come from people who […]
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Fundraising Tips for Non-Profits: Intro
When they go out of business, nonprofit organizations generally do it for one of two reasons. They either complete the mission for which they were originally formed or they fail to compete successfully for financial support. Complete or compete? Which is the endgame for you? Unless you can see the completion of your mission in […]
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13 Ways to Build a Permission-Based Email List
Thanks to the CAN-SPAM Act of 2003, the way we build email lists these days is different. See how to build an email list, permission-based, of course.
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