DIRECT MAIL MARKETING... 

Strengthen Your Core Efforts

Let's Get Started

BLUEGRASS DIRECT MAIL MARKETING

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Build Strength
Into Your Message

The Rule of Seven is based on the marketing principle that customers need to see your brand at least 7 times before they commit to a purchase decision. It is probably not economical to make ALL of these touches via direct mail, so it only makes sense to enhance your direct mail with a digital advertising followup. Statistics show that this combination can help you achieve an incredible boost to your messaging... anywhere from a 23%-46% lift.

Strength in Numbers:
250% Increase

In Purchase Rates

for Campaigns Using

Omnichannel Marketing

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Higher ROI

18% Higher Return On Investment

When Marketing Campaigns
Use Direct Mail
(Marketing Charts)
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Days

17 Days

The Average Time
Direct Mail Stays
in the Home
(USPS)
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Of Website Visitors Leave A Website

96% Of Website Visitors Will Leave A Website

without taking action
because they are not
ready to buy.
(Google)
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Download Offers

54% of Consumers
who receive a
direct mail piece
will download an
online offer.
(DMA)
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Prefer Direct Mail

60% of Consumers
Prefer Direct Mail
to other forms of
communication.
(Adweek)
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Of Sales

80% of Sales
are made between
the 8th and 12th
touchpoint.
(DMA)
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Check Mail Daily

98% of People
check their direct
mail daily.
(USPS)
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Sort Their Mail

77% of Consumers
sort through their
physical mail as soon
as they get it.
(Epsilon)
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Act Immediately

79% of Consumers
act on direct mail
immediately.
(DMA)
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Return to Purchase

26% of Consumers
return to a website
to complete a purchase after being retargeted.
(DMA)
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Visit a Website

43% of Consumers
will visit a brand website based upon direct mail.
(Adweek)
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Visit A Website

90% of
Interested People
will visit a website first
before calling.
(MIT)
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Citation Key: USPS=U.S. Postal Service; Epsilon; DMA=Data & Marketing Association; Adweek;  Marketing Charts; MIT=Massachusetts Institute of Technology; Google Analytics; Fb=Facebook; eMarketer; BIA/Kelsey.

DIRECT MAIL MARKETING:

Essential.
Effective.
Efficient.

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