Choosing Your List Criteria

• You can mail to prospects by age, location, profession, spending habits; you can target households with children, credit cards, apartment dwellers and people who have recently moved. You can target businesses according to size, location, type of business and many other factors.
• Businesses can be targeted by sector, size, location, type of business and many other factors.
• Consumer mailing lists are compiled using information from city directories or phone books, magazine subscriptions, surveys and many other sources.
• Direct mail response lists are popular because people on these lists have already responded to other direct marketing offers.