What IMB Means for Your Business

• Intelligent Mail Barcodes (IMB) provide real-time tracking of individual pieces of mail to and from a mailing address, resulting in an improved bottom line.
• Eliminates the guessing and waiting associated with direct mail marketing, reducing customers' service costs, and increasing the ability to plan ahead for campaigns.
• Implementation leads to an increase in ROI and customer satisfaction due to its reliable individual tracking capabilities.
• Reduce the number of premature or unnecessary reminders, cancellations, or other communications your business is sending out.
• Allow your customer service team to give clear and accurate information regarding the status of a customer’s mail, improving customer satisfaction, and reducing support costs considerably.
• Gain accurate insights into when individual mailings have been delivered, allowing your marketing team to plan follow-up mailings or phone calls with precision.
• Consistently receive clear data on the status of each piece of mail, improving your ability to track conversions, responses, and other metrics for your campaign.