How do you segment those voters to communicate to each demographic effectively?
Our data management team has years of experience working with voter data files. There is a science to how state Board of Election voter data is compiled. We are familiar with this type of data and over the years have fine tuned a process for providing candidates essential voter information.
Data can be segmented by:
- Party Affiliation
- Household Demographics – male, female, Age 60+, Age under 30
- Voting History – for each voter based upon primary or general elections
- New Voters – newly registered voters
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