Fundraising Tips for Non-Profits: Intro

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Complete or compete? Which is the endgame for you?

When they go out of business, nonprofit organizations generally do it for one of two reasons. They either complete the mission for which they were originally formed or they fail to compete successfully for financial support.

Complete or compete? Which is the endgame for you?

Unless you can see the completion of your mission in the near future, competing for funds is the number one challenge for most nonprofits.

You can try to do it alone, but the route to success is much easier when you partner with professionals who can provide the experience and expertise you need to succeed in the highly competitive world of fund raising for nonprofits.

For over 30 years we have provided direct mail fundraising, mailing list and other fulfillment services to businesses and organizations of all kinds. Over those three decades we have developed an appreciation for the unique nature of fund raising for nonprofits and expertise in developing strategies for meeting your goals.

We have identified keys to successful fund raising for nonprofits and pitfalls that prevent many organizations from achieving success. We are happy to share them with you.

Fund Raising Tip 1: Acquisition of new givers must be your number one priority.

Fund Raising Tip 2: Make sure your appeal is appealing.

Fund Raising Tip 3: Direct mail – Everybody loves a dinosaur.

Fund Raising Tip 4: Think multichannel.

When people think of fund raising for nonprofits they usually think of large, well-known national organizations. But most nonprofits are small, community-based groups competing on a daily basis for a share of limited dollars.

And there are lots of both. 1.5 million nonprofit organizations in the United States competing for $300 billion in charitable giving annually. Nonprofits employ 10 percent of the nation’s work force and most of them working at competing with you for money.

Once your organization has decided to compete, our job is to help you find new donors, nurture them and turn them in to regular supporters you can depend on far into the future.

Along the way we will help you avoid common pitfalls that can inhibit or even sabotage the most well-intended fund raising efforts.


Aaron Stringer

Creative Director

November 13, 2012

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