Creating a mailpiece that gets noticed and delivers results comes down to a few key ingredients. Here’s how to make sure your message hits the mark:

Write for Short Attention Spans

• Why It Matters: People don’t linger. You’ve got a blink to make your case—so make it count.
• Best Practices:
  • Put the headline and CTA front and center.
  • Use visuals to tell your story fast.
  • Test it: If the key message isn’t obvious in a quick glance, tweak it.

Strong Offer

• Why It Matters: A great offer gets people excited. It’s all about showing the value and making it worth their while.
• Best Practices:
  • Be straightforward: Skip “Save Money” and go for “Save $50 on Your First Purchase.”
  • Build exclusivity: Phrases like “Only for New Customers” or “Exclusive Deal” make it feel special.
  • Highlight the benefit: What’s in it for them? Like “Get 3 Free Months When You Sign Up Today.”

Concise Messaging

• Why It Matters: Let’s face it—no one has time for a novel. You’ve got seconds to grab their attention, so every word counts.
• Best Practices:
  • Stick to short, punchy sentences.
  • Break things up with bullet points or sections to make it skimmable.
  • Keep the focus on one main idea or benefit.

Eye-Catching Design

• Why It Matters: First impressions are everything. A sharp, polished design pulls them in and keeps them there.
• Best Practices:
  • Use bright colors and high quality images.
  • Keep it clean: A little white space goes a long way.
  • Lead with a bold headline that demands attention.

Call to Action (CTA)

• Why It Matters: The CTA is the nudge that turns interest into action, whether it’s visiting a website, calling a number, or snagging an offer.
• Best Practices:
  • Use clear, active language: “Call Now,” “Claim Your Discount,” or “Sign Up Today.”
  • Make it impossible to miss: Use bold fonts, contrasting colors, and smart placement.
  • Add a touch of urgency: “Limited Time Offer” or “Act Now” works wonders.

By focusing on these essentials—an engaging CTA, irresistible offer, clear message, standout design, and respect for your audience’s time—you can craft a mailpiece that gets noticed, gets read, and gets results.

When you’re ready to create your next standout mailpiece, let’s talk. Together, we’ll make sure your message delivers.