The YouTube bandwagon is worth jumping aboard when you consider its rapid growth (50 percent increase in views in a year) and its reach. For example, YouTube:
If your fundraising incorporates social media, and it should, YouTube should be a significant part of your strategy. There are many ways YouTube videos can strengthen connections with supporters, showing them how their dollars are being used to benefit a cause or thanking them for their support.
The great thing about YouTube is that almost everyone taps into it. It is cross generational, although like most everything Internet, it does skew to younger people. Here are a few numbers as evidence:
Visiting YouTube at least once a month:
So if you aren’t using YouTube, start. It is a great way to send a message to your donors.
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