Variable Data Printing

Make the Offer Relevant, Focused, and Personalized

Variable Data Printing (VDP) uses high-speed systems to collect a customer’s information from your database, develop a message specific to them, and then print a custom graphic that drives home a personalized message. This is all done in real-time during the printing process so that each piece that goes out is customized for each customer.

VDP is custom printing at a completely new level of customization. We produce colorful, high-quality, personalized graphics using the latest hardware and software. Each flyer is different and relevant. VDP can produce:

1. Unique, individual offers to each recipient.
2. Different images, text, and call to action on each piece of mail.
3. Full quality color or black-and-white printing.

High Response Rates

The response rate of this kind of mailing can be many times higher than normal direct mail due to the personalization of the message and offer. Anticipating customers’ needs and delivering relevant offers has been proven to outperform every other form of marketing and advertising. These are the same principles that have driven Google to success. Bring the focus of the web to direct mail and watch your ROI grow. Focused messages increase relevance, personalized graphics grab attention, and individualized offers close the deal.

Customization can be done starting from a minimal amount of information. Here at Bluegrass, we’re experts in developing this. Begin by gathering customer data from your internal customer database and couple it with other sources. Over time, you create a real business asset that will produce dividends.

Experience Counts

Let us show you some powerful examples that will surprise you in their simplicity and effectiveness. The sophistication of your marketing can grow in small steps, which is one of the benefits of VDP. We have experience from hundreds of campaigns and can put together entire programs.

The Latest Technology

When it is time to mail your piece, we use modern technologies such as Xerox iGen high volume printing, programmable inkjet addressing and camera verification to ensure you have accurate, high-quality, mail pieces, pre-sorted to give you reduced postage rates and accurate delivery. Bluegrass is also a variable data envelope printing specialist. We can print variable personalized information directly onto your envelopes, separating you from the pack right off the bat.