Switching its monthly bills from a postcard to a standard 8.5-by-11-inch, double-sided bill has been [...]
|on Oct. 10 2016|
Sending a fundraising letter? Hire a professional to write it.
|on Sep. 26 2016|
Your inventory speaks volumes about your business, but in order to hear what it is saying, you need [...]
|on Sep. 19 2016|
In 1998, a year into publishing a monthly neighborhood magazine, Smiley Pete Publishing decided it n [...]
|on Sep. 12 2016|
Recent studies show that most Americans write about half as many checks as they did 15 years ago.
|on Sep. 5 2016|
Audrey Hepburn and Cary Grant were epitomes of style and elegance.
|on Aug. 22 2016|
There are times when businesses are tempted to use direct mail to expose the weaknesses of their com [...]
|on Aug. 8 2016|
Did your letters to Santa work?
|on Jun. 27 2016|
We often take action to make ourselves feel safer.
|on Apr. 18 2016|
2016 is the year to leap into interactive digital displays.
|on Apr. 11 2016|
What's the buzz? It's social media at work.
|on Mar. 7 2016|
Need to speed shipping? The Kentucky region is a “golden” opportunity.
|on Jan. 18 2016|
How much is too much? Or too little?
|on Dec. 21 2015|
Managing and moving your inventory, whether you sell ukuleles or urology supplies, is key to your bu [...]
|on Oct. 5 2015|
Want clicks? Ditch John Doe and get personal.
|on Aug. 10 2015|
It’s late summer and time for the big sale at your garden shop.
|on Jul. 20 2015|
A potential customer just signed up to receive emails from your company, virtually opening the door [...]
|on Jul. 6 2015|
You are doing a great job mailing letters, newsletters and thank yous to your donors.
|on Jun. 28 2015|
Our warehouse is open for tours.
|on May. 18 2015|
When you combine direct mail and email marketing, you get a forceful team—in boxing terms, a one-t [...]
|on Apr. 27 2015|