Want to capture a customer’s attention? Send them a bill.

on Mar. 14 2016  

What's the buzz? It's social media at work.

on Mar. 7 2016  

Put together a band of donors, volunteers and clients to toot your nonprofit organization’s horn.

on Feb. 29 2016  

The Beaufort Bonnet Company can grow again after outsourcing shipping and warehousing.

on Feb. 22 2016  

It's sad when a postcard promoting a sale at your favorite clothing store arrives the day after [...]

on Feb. 15 2016  

Follow these four rules to keep customers’ confidential information secure.

on Feb. 8 2016  

Not so long ago, your company’s Facebook friends were social media superheroes.

on Feb. 1 2016  

Too much on the fundraising to-do list? Hand off some hats.

on Jan. 25 2016  

Need to speed shipping? The Kentucky region is a “golden” opportunity.

on Jan. 18 2016  

Dear New Year’s Resolution: Well, it was fun while it lasted. Sincerely, January 2nd

on Jan. 11 2016  

Companies often drag their heels about upgrading and improving their billing process.

on Jan. 4 2016  

The most successful organizations are very, very good at telling who they are and what they do.

on Dec. 28 2015  

How much is too much? Or too little?

on Dec. 21 2015  

Your inventory report leads a double life. It can also serve as one of your best marketing tools.

on Dec. 14 2015  

You don’t have to be a mad scientist to clone your customers.

on Dec. 7 2015  

Not offering online credit card payments? It’s time to reconsider.

on Nov. 30 2015  

I pay close attention to companies that build their brand by telling their stories. If you lead a bu [...]

on Nov. 23 2015  

In fundraising, business reply can bring in the bucks.

on Nov. 16 2015  

The shipping news: When the economy gets healthy, more goods hit the road

on Nov. 9 2015  

Need more B2B clients? Look at who you do business with now.

on Nov. 2 2015  

Got an hour? Spend it with a transactional expert.

on Oct. 26 2015  

There are many reasons to optimize your website for mobile viewing.

on Oct. 19 2015  

Believe it or not, your donors receive more than just your fundraising appeals.

on Oct. 12 2015  

Managing and moving your inventory, whether you sell ukuleles or urology supplies, is key to your bu [...]

on Oct. 5 2015  

Capitalize on our love of surprises—send someone a box.

on Sep. 28 2015  

Are you looking for a transactional company to create an online billing system for you?

on Sep. 21 2015  

A few years ago, I didn’t think much of Facebook ads.

on Sep. 14 2015  

Make a wise choice: give donors options.

on Sep. 7 2015  

We know your business “rules,” but what are your business rules?

on Aug. 31 2015  

Repeat after me: repetition appeals to all of us.

on Aug. 24 2015  

DIY is bad business for mailing.

on Aug. 17 2015  

Want clicks? Ditch John Doe and get personal.

on Aug. 10 2015  

A successful fundraising mailing really comes down to four things.

on Aug. 3 2015  

All boxes aren’t equal. That’s why you need a pro to buy yours.

on Jul. 27 2015  

It’s late summer and time for the big sale at your garden shop.

on Jul. 20 2015  

Every industry has its alphabet soup, and the mail business is no different.

on Jul. 13 2015  

A potential customer just signed up to receive emails from your company, virtually opening the door [...]

on Jul. 6 2015  

You are doing a great job mailing letters, newsletters and thank yous to your donors.

on Jun. 28 2015  

Time spent upfront is invaluable for inventory management.

on Jun. 22 2015  

“My wife died months ago. Why does she keep getting mail?”

on Jun. 15 2015  

Going beyond the day-to-day communication with your customers pays off.

on Jun. 8 2015  

In the mail, almost every day, you’ll find a letter or two from a business that you’ve never hea [...]

on Jun. 1 2015  

Most of the 1.5 million nonprofits in the United States aren’t in touch with their donors as often [...]

on May. 25 2015  

Our warehouse is open for tours.

on May. 18 2015  

If you’re wondering “What is a landing page?” you’re not alone.

on May. 11 2015  

Your mailing list drives your business’ success.

on May. 4 2015  

When you combine direct mail and email marketing, you get a forceful team—in boxing terms, a one-t [...]

on Apr. 27 2015  

The more personal you can make your fundraising appeal, the more successful it will be.

on Apr. 20 2015  

Keeping your inventory at the perfect level is balancing act.

on Apr. 13 2015  

When you shop for a new house, you can take a couple of approaches.

on Apr. 6 2015  

We all look for ways to make our businesses run more efficiently.

on Mar. 30 2015  

You know the saying to mind your P’s and Q’s. We believe you should also mind your A's and [...]

on Mar. 23 2015  

Your donor list is the lifeblood of your organization.

on Mar. 16 2015  

You don’t have to be an orange grower or a meat packer to experience product spoilage.

on Mar. 9 2015  

What catches your eye? It’s usually things that stand out from the norm.

on Mar. 2 2015  

There are a lot of ways to conserve.

on Feb. 23 2015  

When a potential client or customer shares their email with you, it is not enough to send a “Thank [...]

on Feb. 16 2015  

We can all learn from others, especially those who do what they do really well.

on Feb. 9 2015  

When companies turn to third parties to handle their billing, they worry about how secure their data [...]

on Feb. 2 2015  

If you own a small company, operating your own warehouse could be a big job.

on Jan. 26 2015  

So many “don’ts” are hurled at us every day — don’t eat too much sugar, don’t sit so muc [...]

on Jan. 19 2015  

Congratulations! You just wrapped up a writing marathon, and you have a month’s worth of blogs to [...]

on Jan. 12 2015  

Looking for a unique way to drive conversions from your marketing materials?

on Jan. 8 2015  

If you are sending out a fundraising letter and nothing more, you are missing out on many potential [...]

on Jan. 5 2015  

Shipping isn’t for sissies, or for flimsy packages.

on Dec. 29 2014  

We can confidently say the forecast for the rate of return is between 0 and 100 percent.

on Dec. 22 2014  

When a company outsources their billing to us, there's one question they always ask.

on Dec. 15 2014  

You know you should do it, but you may need some help to get started.

on Dec. 8 2014  

It is wise to stay in touch with your high-dollar donors.

on Dec. 1 2014  

It happens time and time again. You send a beautifully designed direct mail piece to your audience, [...]

on Nov. 27 2014  

Before you turn your inventory over to a professional fulfillment firm, you need to talk about your [...]

on Nov. 24 2014  

Christmas and Easter remind many people to spend a Sunday morning in worship.

on Nov. 20 2014  

Geo-targeting allows you to send direct mail to a specific geographical area.

on Nov. 17 2014  

Social media is a lot like a buffet dinner. We sample and pick our favorites.

on Nov. 13 2014  

In the past six months, we have helped a half dozen of our clients change their bills from postcards [...]

on Nov. 10 2014  

Here’s a good way to make better use your current customers: Look for businesses or individuals th [...]

on Nov. 6 2014  

As you launch your blog, remember that blogging is not a sprint or even a marathon.

on Nov. 3 2014  

Did you know that 97 percent of charities and nonprofits in the U.S. use YouTube?

on Oct. 27 2014  

Being in business for 40 years has given me some insight into the direct mail business.

on Oct. 24 2014  

Companies hire a professional fulfillment firm to save time and money on warehousing, ordering, ship [...]

on Oct. 20 2014