Ashley Cannuli

Two wooden blocks. One says Q and the other is a 3 turning into a 4.

Master Direct Mail Marketing for a Successful Q4 Campaign

In a digital world, traditional strategies like direct mail might seem like relics of the past. However, this couldn’t be further from the truth. Direct mail marketing has stood the test of time for a reason – it’s personal, tangible, and capable of delivering impressive results. As the year approaches its grand finale, the fourth…

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A customer looking at their online billing and bank account while paying bills.

Enhancing the Billing Experience for Utility Companies

In today’s fast-paced world, where technological advancements continually reshape industries, utility companies find themselves at a pivotal point. One of the most critical aspects they need to focus on is enhancing the billing experience for their customers. Some companies choose to outsource this part of the business to those who are billing experts while others…

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Technology flat lay showing how people consume digital marketing.

How Marketing Changed With the Digital Revolution

Over the last couple of decades, the world of marketing has undergone a revolutionary transformation, fueled by rapid advancements in technology, shifts in consumer behavior, and the rise of the digital era. Traditional marketing strategies have given way to more innovative and data-driven approaches. We will dive into the significant changes that have shaped the…

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Two workers in a temperature-controlled fulfillment warehouse pointing at products on the shelves.

Do You Need a Temperature-Controlled Fulfillment Warehouse?

In the fast-paced world of eCommerce, efficient and reliable order fulfillment is crucial to the success of any online business. A temperature-controlled fulfillment warehouse plays a pivotal role in preserving the quality of various products and ensuring customer satisfaction. From perishable goods to sensitive electronics, maintaining the right temperature during storage and distribution is essential.…

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Direct Marketing vs. Digital Marketing: Finding the Right Mix for Your Business

Direct marketing is a form of advertising and sales strategy that involves directly communicating with potential customers to promote products or services. It aims to establish a direct and personalized connection with the target audience in order to generate sales, build brand awareness, and foster customer loyalty. Direct marketing bypasses intermediaries such as retailers or…

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View from behind a person shopping online on their tablet.

Trust in E-commerce: Building Strong Customer Relationships

In the digital era, where online shopping has become the norm, trust plays a paramount role in the success of any e-commerce business. Trust forms the foundation of customer relationships and is crucial for attracting and retaining loyal customers. In this blog post, we will explore why trust is essential in e-commerce and how businesses…

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