WeAreBluegrass
Wondering how to choose the right packaging for your product? We will go over how to make the choice and why a 3PL might be helpful.
Continue ReadingLong after the last sympathy notes have been delivered, mail often continues to arrive for deceased loved ones. How do you stop this mail?
Continue ReadingWhen it comes to customer service, which do you prefer: Company A, which waits until you question or complain (reactive) Company B, which steps up and lets you know about issues or problems before you have a chance to contact them (proactive)? I would much rather work with a proactive company. When a company is […]
Continue ReadingWant to know the secret to increasing your donor retention rate? The answer is here in our latest blog.
Continue ReadingAnd like any vehicle, your mailing list needs routine maintenance. Failing to clean up your mailing list is like failing to inflate your car’s tires, change its oil or flush its radiator. Routine maintenance is key Consider companies like Bluegrass the equivalent of mechanics for your mailing list. When we check your mailing list regularly, […]
Continue ReadingStudies show that companies that use a direct mail piece with a landing page in their marketing campaigns get better results in terms of response and sales. A complete campaign A direct mail piece that invites recipients to sign up on a special landing page for a free gift or discount allows you to collect […]
Continue ReadingAnd most of the time, our customers also benefit when we streamline our processes. Customers are already applauding one of our latest improvements. The old school way We design, print and mail monthly bills for many companies, and we’ve convinced most of them to use any empty space on their bills to send important messages […]
Continue ReadingTest and evaluate designs using email marketing metrics to ensure you’re communicating most effectively in future email campaigns.
Continue ReadingProduct spoilage extends well beyond food. Think about how quickly technology becomes outdated, paperwork is revised or you find obsolete inventory.
Continue ReadingYour response will be automated, but it sure shouldn’t sound that way. Your welcome email should feel like a firm handshake and sound like a friendly hello. From an upbeat subject line to an informative message, the welcome email is the first step in establishing what you hope will be a long and continuing relationship. […]
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