WeAreBluegrass

7 Winning Strategies For Direct Mail

Direct mail marketing is one of the most popular forms of marketing due to the high response rates. When planning a campaign follow these tips for success.

eCommerce Best Practices: Beyond the Products

featured, Fulfillment

Customers expect a great experience when shopping online so your eCommerce business needs to give them more than great products to be successful.

Does Your Mobile Website Frustrate Users?

Digital Marketing, featured

Is your website easy to navigate on a smartphone? With more than half of all web traffic coming from mobile devices, this is a necessity for any business.

Is It Time To Redesign Your Bills? Probably.

Accounts Receivable

An invoice or bill that is poorly designed will cause customer confusion and will likely result in missed payments. We have tips for an effective redesign.

Greenwashing: An Unethical Marketing Tactic

Digital Marketing

Greenwashing is a deceptive marketing practice that companies use to make consumers think they are purchasing environmentally friendly products.

Types of Direct Mail Pieces for Your Marketing Campaign

Direct Marketing, featured

Before your next direct mail campaign consider which type of direct mail piece will work best for your goals. Postcards, letters, self-mailers, and more.

6 Tips to Prep for Black Friday/Cyber Monday

Fulfillment

With Black Friday and Cyber Monday coming up, it’s time to start preparing for the holiday rush. From inventory to packaging we have you covered.

Putting Direct Mail To The Test

Direct Marketing

When you launch your next direct mail marketing campaign, don’t forget to test your mail pieces to find out which one will generate the best response rate.