Illustration of a hand holding a direct mail postcard addressed to "Susan," featuring bold typography with the words "Special Offer" and a "Learn More" call-to-action on a bright blue background.

Why Direct Mail is a Great Prospecting Tool for New Customers

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Direct Mail Is Your Secret Weapon for Finding the Right Customers If you’re serious about reaching new customers, it might be time to take your marketing offline—and into their hands. Direct mail doesn’t just sit in an inbox or scroll by unnoticed. It gets opened, touched, remembered. And when done right? It gets results. It’s…

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4 Reasons to Pursue Corporate Donors for Nonprofits

Apr 30, 2019

Corporate donations are one fundraising stream many nonprofits leave untapped. Engage corporate donors to grow your nonprofit support base.

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Make the Most of Your Political Mailing

Apr 23, 2019

Share your platform with a political mailing this season. Make the most of your political mail, use political mailing lists to ensure you reach supporters.

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7 Security Questions To Ask Your Billing Partner

Apr 16, 2019

When a transactional company uses your customer information to process and mail your bills, will they keep that customer data safe? How can you know?

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5 Reasons You Need A Small Business Website

Apr 10, 2019

Small businesses without websites miss out on digital opportunities. Small business web design is important as it provides valuable info to leads.

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Build A Community With Your Nonprofit Social Media Strategy

Apr 2, 2019

Facebook strategy for nonprofits is not just about numbers, instead promote and build your community through social media.

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eCommerce Distributors Make Retailers Lives Easier

Mar 27, 2019

As ecommerce popularity increases, so does the workload. Ecommerce distributors can lighten the load and improving efficiency for retailers.

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Bulk Mail Brings Big Discounts for Businesses

Mar 20, 2019

Bulk mail goes out at reduced rates if you follow bulk mailing rules. See how your bulk business mail lines up to the standards.

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8 Invoice Adjustments to Speed Up Bill Payments

Mar 12, 2019

If your customers aren’t paying their bills on time, take a look at the design and wording of your invoice. Be critical. Ask a few customers for their opinions. Talk to your staff and CSR’s about what they see and hear from customers. Armed with this information, you can likely make a few simple changes […]

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A Marketing Exercise: Examples of Integrated Marketing Communications

Mar 5, 2019

We’ve already defined Integrated Marketing Communications. Now it’s time to get into a few examples of Integrated Marketing Communications.

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