Customers don’t experience your brand in channels. They experience it as one long conversation. Picture this: someone sees your brand on Instagram at lunch. They click around for a minute, get distracted, forget about you, and then eight hours later Google you while half-asleep on the couch. The next morning they’re served a YouTube preroll,…
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Marketing To Your Customers Pays Off Big
Marketing to your customers is a no-brainer. Spend your marketing dollars wisely by reaching out using direct mail remarketing.
Let Your Utility Bills Do The Talking
Utility bills get more face time with your customers than any other marketing piece you could send them. Use your utility bill design and space wisely.
Do You Know The Value Of Your Donors?
People are valuable, but do you know the true value of your donors? Get together a few simple numbers and let our calculator do the work for you.
A Bill You Can Understand
Bluegrass Integrated Communications works with its clients all the time to improve the looks, clarity and content of their bills.
How To Track Multichannel Fundraising Efforts
Multichannel fundraising efforts reach a wide variety of audiences, making them highly effective. Keeping track of them can be difficult though.
Inspection Is Key In Product Fulfillment
When it comes to product fulfillment, having a warehouse quality control checklist is key. We have incorporated a product inspection step to ensure quality.
Maxwell House And Its Brand Strategy
Take it from a company who’s tagline has survived the test of time; your brand needs to stay consistent across all platforms.
Baby Boomers Bring Benjamins
Baby Boomers should be the target of your fundraising efforts. They are more likely to give to nonprofits, and they have the discretionary income to do so.
Using a New Movers Mailing List Keeps You Up To Date
Use a new movers mailing list to keep your mailing list up to date with the NCOA and using CASS. A new movers list is an important step for mailings.
