Over the last couple of decades, the world of marketing has undergone a revolutionary transformation, fueled by rapid advancements in technology, shifts in consumer behavior, and the rise of the digital era. Traditional marketing strategies have given way to more innovative and data-driven approaches. We will dive into the significant changes that have shaped the…
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Direct marketing is a form of advertising and sales strategy that involves directly communicating with potential customers to promote products or services. It aims to establish a direct and personalized connection with the target audience in order to generate sales, build brand awareness, and foster customer loyalty. Direct marketing bypasses intermediaries such as retailers or…
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