Figuring out the amount of the average gift from your donor base serves more of a purpose than you m [...]

on May. 29 2017  

Bluegrass sees many ways to help Shady Ray’s sell more sunglasses.

on May. 22 2017  

For biggest payoff, market to your existing customers.

on May. 15 2017  

A bill is one piece of mail your customers are guaranteed to read.

on May. 8 2017  

Nix mixed messages by sticking to your brand strategy.

on May. 1 2017  

Check out mydonorvalue.com

on Apr. 24 2017  

A bigger box will mean a bigger cost.

on Apr. 17 2017  

A little effort into your mailing list will go a long way.

on Apr. 10 2017  

Designing a bill that’s easy to read should be your business’ goal.

on Apr. 3 2017  

Encouraging customers to adopt epayment may seem like an up-hill battle, but it's worth it.

on Mar. 27 2017  

Jump into the brave new world of social media advertising.

on Mar. 20 2017  

Mark your calendar and make plans for multichannel fundraising efforts.

on Mar. 14 2017  

With an eye to its future, sunglass retailer Shady Ray’s hires Bluegrass to inspect its shades.

on Mar. 6 2017  

Fail to maintain your mailing list, and your business might fail as well.

on Feb. 27 2017  

Make your marketing strategy “Good to the last drop”.

on Feb. 20 2017  

Target the Boomers. They're the generation that has most to give and is most likely to give.

on Feb. 13 2017  

For safe shipping, what’s inside the box counts.

on Feb. 6 2017  

As more Americans move, updating your mailing list is a must.

on Jan. 30 2017  

Penalty fees are not a good way to shift customers away from paper bills and into epay.

on Jan. 23 2017  

Your customers use lots of different devices--laptops, tablets, smartphones, smart watches, televisi [...]

on Jan. 16 2017  

Odds are there are some big days on your nonprofit’s calendar. The 5K run on Memorial Day. The w [...]

on Jan. 9 2017  

Outdoorsy types need sunglasses that protect their eyes, look good and don’t cost a bundle. Nothin [...]

on Jan. 2 2017  

A new year brings new deadlines for your direct mail projects.

on Dec. 26 2016  

A small change, like a new bill format, can create a big difference for you and your customers

on Dec. 19 2016  

We are all enthralled with screens. Smartphones. Tablets. Laptops. And the biggest of all, 42- and 4 [...]

on Dec. 12 2016  

Sunrise Children’s Services learns the best way to find new donors is by analyzing the old.

on Dec. 5 2016  

Businesses large and small are having a tough time finding good employees. The current low rate of u [...]

on Nov. 28 2016  

One great piece of advice from Bluegrass allowed Smiley Pete Publishing to simplify and speed up dis [...]

on Nov. 21 2016  

People pay bills in many ways but online payment is growing fast.

on Nov. 14 2016  

Intersect is often called upon to take a good idea and make it a better, more workable reality.

on Nov. 7 2016  

If you communicate with all of your donors with the same newsletters, fundraising letters, emails, i [...]

on Oct. 31 2016  

Any ecommerce business can benefit from shopping cart integration.

on Oct. 24 2016  

Most businesses start small, and in their early days, everyone, from the CEO to the CEO’s kids, pi [...]

on Oct. 17 2016  

Switching its monthly bills from a postcard to a standard 8.5-by-11-inch, double-sided bill has been [...]

on Oct. 10 2016  

Four years ago, the Lexington Art League (LAL) started work on a great idea designed to bring local [...]

on Oct. 3 2016  

Sending a fundraising letter? Hire a professional to write it.

on Sep. 26 2016  

Your inventory speaks volumes about your business, but in order to hear what it is saying, you need [...]

on Sep. 19 2016  

In 1998, a year into publishing a monthly neighborhood magazine, Smiley Pete Publishing decided it n [...]

on Sep. 12 2016  

Recent studies show that most Americans write about half as many checks as they did 15 years ago.

on Sep. 5 2016  

Make your company stronger with a marketing plan that supports SWOT analysis.

on Aug. 29 2016  

Audrey Hepburn and Cary Grant were epitomes of style and elegance.

on Aug. 22 2016  

It may not seem like it, but receiving practices are a big deal.

on Aug. 15 2016  

There are times when businesses are tempted to use direct mail to expose the weaknesses of their com [...]

on Aug. 8 2016  

Companies sometimes postpone making changes in important processes like billing because they don’t [...]

on Aug. 1 2016  

Often, the little things either inspire or infuriate us.

on Jul. 25 2016  

The donate button, donation form and gift acknowledgement are the foundation of any online giving pr [...]

on Jul. 18 2016  

Each year, U.S. businesses lose hundreds of thousands in revenue because of errors in their shipping [...]

on Jul. 11 2016  

“Isn’t direct mail completely old-school?” I get that question a lot, especially at parties.

on Jul. 4 2016  

Did your letters to Santa work?

on Jun. 27 2016  

Facebook video makes marketers smile. Without a big budget.

on Jun. 21 2016  

Focus less on your home page and more on the whole website.

on Jun. 20 2016  

Take the time to do the math.

on Jun. 13 2016  

Little touches make your shipments YouTube worthy.

on Jun. 6 2016  

Direct mail doesn’t always have to SHOUT.

on May. 30 2016  

Our transactional division gets a lot of questions about how we can help companies process, print an [...]

on May. 23 2016  

Social media makes small or large companies mighty marketers.

on May. 16 2016  

Think about all the payments we make monthly.

on May. 9 2016  

Returns. Don’t think of them as a pain, think of them as business promotion.

on May. 2 2016  

Greeting card makers make it cool to be square, with cards that buck the typical rectangular format.

on Apr. 25 2016  

We often take action to make ourselves feel safer.

on Apr. 18 2016  

2016 is the year to leap into interactive digital displays.

on Apr. 11 2016  

If you run a charitable organization, don’t limit spring cleaning to your desk and drawers.

on Apr. 4 2016  

The Beaufort Bonnet Company finds four advantages in having a local fulfillment firm.

on Mar. 28 2016  

Bigger is not always better when it comes to mailing lists.

on Mar. 20 2016  

Want to capture a customer’s attention? Send them a bill.

on Mar. 14 2016  

What's the buzz? It's social media at work.

on Mar. 7 2016  

Put together a band of donors, volunteers and clients to toot your nonprofit organization’s horn.

on Feb. 29 2016  

The Beaufort Bonnet Company can grow again after outsourcing shipping and warehousing.

on Feb. 22 2016  

It's sad when a postcard promoting a sale at your favorite clothing store arrives the day after [...]

on Feb. 15 2016  

Follow these four rules to keep customers’ confidential information secure.

on Feb. 8 2016  

Not so long ago, your company’s Facebook friends were social media superheroes.

on Feb. 1 2016  

Too much on the fundraising to-do list? Hand off some hats.

on Jan. 25 2016  

Need to speed shipping? The Kentucky region is a “golden” opportunity.

on Jan. 18 2016  

Dear New Year’s Resolution: Well, it was fun while it lasted. Sincerely, January 2nd

on Jan. 11 2016  

Companies often drag their heels about upgrading and improving their billing process.

on Jan. 4 2016  

The most successful organizations are very, very good at telling who they are and what they do.

on Dec. 28 2015  

How much is too much? Or too little?

on Dec. 21 2015  

Your inventory report leads a double life. It can also serve as one of your best marketing tools.

on Dec. 14 2015  

You don’t have to be a mad scientist to clone your customers.

on Dec. 7 2015  

Not offering online credit card payments? It’s time to reconsider.

on Nov. 30 2015