Direct Mail Is Your Secret Weapon for Finding the Right Customers If you’re serious about reaching new customers, it might be time to take your marketing offline—and into their hands. Direct mail doesn’t just sit in an inbox or scroll by unnoticed. It gets opened, touched, remembered. And when done right? It gets results. It’s…
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Planning Mail Delivery Around 2025 Postal Holidays
As 2025 unfolds, keeping an eye on the USPS postal holidays is a good idea to ensure your mail and packages land in the right hands at the right time. Here’s a quick guide to the days when mail services take a break: Postal Holiday Date New Year’s Day Wednesday, January 1 National Day of…
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The Psychology of Direct Mail: Why it works
Let’s face it: our phones are bursting at the seams. Every morning, we swipe through an avalanche of promotional emails, updates, sales and spam, most of which are banished to the trash folder faster than you could type “unsubscribe.” That is why there has been a surge of marketing companies returning their focus to direct…
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Half a Century of Flawless Delivery: Celebrating 50 Years at Bluegrass Integrated Communications
In 1974, Bluegrass Integrated Communications started with a simple vision: to provide smart solutions and build trust through reliable service. Over the last 50 years, that vision has grown into a legacy. What began as a small operation has flourished into a trusted name in communication solutions, serving businesses of all sizes with a commitment…
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Building a Successful Mailpiece
Creating a mailpiece that gets noticed and delivers results comes down to a few key ingredients. Here’s how to make sure your message hits the mark: Write for Short Attention Spans Strong Offer Concise Messaging Eye-Catching Design Call to Action (CTA) By focusing on these essentials—an engaging CTA, irresistible offer, clear message, standout design, and…
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The Power of Direct Mail in the Digital Age
In today’s world of endless emails and digital ads, direct mail might seem old-fashioned. But here’s the thing—it’s anything but outdated. Direct mail is a powerful way for businesses to make real, tangible connections with their audience. Let’s break down why it still works and how to make it shine. Tangibility and Personal TouchUnlike emails…
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Direct Mail Cost
Understanding Direct Mail Cost Calculators Introduction Direct mail marketing continues to be an asset, for businesses looking to connect with their desired audience. Nonetheless a key issue for businesses those of medium size revolves around comprehending the expenses linked to direct mail initiatives. An effective tool, in this regard is the direct mail cost estimator,…
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7 attractive Postcard Design Ideas
7 Attractive Postcard Design Ideas to Captivate Your Audience In todays tech world postcards might appear outdated. They remain a valuable way for businesses and individuals to reach out to their target audience. A crafted postcard has the ability to grab attention communicate messages clearly and make an impact. Explore these seven captivating postcard design…
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Direct Mail Marketing Cost
Understanding of Direct Mail Marketing Cost Using mail marketing is still effective, in connecting with groups through customized messages. With the growth of advertising sending physical mail continues to provide good returns, on investment. However the expenses involved in a mail marketing campaign can differ based on elements. This piece will delve into the aspects…
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Targeting the Right Audience With Direct Mail Marketing
Targeting the Right Audience With Direct Mail Marketing Direct mail marketing continues to be an asset, in todays era creating a tangible link between companies and their prospective customers. The success of a mail campaign hinges on pinpointing the appropriate target audience. Below is an, in depth manual outlining the steps to identify and engage…
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